Thrill your grandparents and excite your friends: strategies for explaining your research to non-scientists.

Alan Manning
Event Date and Time: 
Fri, 2016-07-08 12:00 - 13:00
Hebb 10
Local Contact: 
Vanessa Wiggermann
Intended Audience: 
ABSTRACT: Like it or not, every scientist is also an ambassador of science: it's up to us to make science relevant and accessible to the general public. Unfortunately, explaining your research to non-scientists can be difficult. We've all been on the receiving end of blank stares, mutters of "sounds complicated", and quickly-vanishing interest after our enthusiastic explanation. It's often a frustrating and demoralizing experience. This workshop will cover some strategies for communicating science successfully. We'll discuss how to start a conversation, what to avoid, and tips for when you get stuck. You'll get to develop a short, 10-second summary of your research that will engage and entice anyone. I'll also discuss some of the psychology behind science communication, including the cognitive biases to be cautious of and to take advantage of, and why it's pointless and damaging to argue over science with most non-scientists.
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